Indonesia is one of the largest producers of salak, with a competitive edge in the Asian market due to its diverse varieties, high-quality production, and well-established agricultural practices. The country’s favorable tropical climate and soil conditions contribute to the superior taste and texture of Indonesian salak.
However, competition in the Asian market remains strong, with Thailand and the Philippines also producing salak for export. To maintain and enhance its position, Indonesia has focused on improving supply chain efficiency, implementing quality control measures, and expanding its market reach through trade agreements and promotional campaigns.
Additionally, the demand for organic and sustainably grown fruits has increased, presenting an opportunity for Indonesia to differentiate its salak products. By adopting modern farming techniques and sustainable practices, Indonesian salak can strengthen its competitiveness and meet the evolving preferences of consumers across Asia.
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